Trade Up Your Online Marketing

Discover the SEO Tools Every Tradesman Needs to Get Found, Build Trust and Win More Clients Online


thumbnail_trade-up-your-online-marketingPacked full of practical and easy to implement advice, “Trade Up Your Online Marketing” is the first book of its kind written specifically to help the building and construction industry win more business online.

From builders to electricians, bathroom installers to plumbers, roofers to landscape gardeners, “Trade Up Your Online Marketing” explains – using simple and easy to understand language – the latest internet marketing tools and techniques needed in 2017 to improve their websites rankings on Google and other search engines.

The author of “Trade Up Your Online Marketing”, Andrew Ludlam, is the founder of Choice Digital, a specialist digital marketing company. As a highly-respected business growth expert and author, for over 10 years Andrew Ludlam has been helping companies win high-value clients online, gain a competitive edge in their market and scale to 6 and 7-figure companies.

“Many of our clients work in the building and construction trade, from small firms to national names. And whilst they all know how important it is to make sure their website comes out top on Google, they also realise that trying to make effective use of search engine optimisation and internet marketing can be difficult and confusing” says Andrew.

“With the continued surge in the use of social media, new websites appearing every day and Google reportedly changing its search rules around 500 to 600 times each year, being found on the web has never been tougher. Therefore, I wanted to write an internet marketing book specifically to help tradespeople succeed online”

The book covers the most up-to-date SEO practices as well as chapter on internet marketing tips that can be implemented immediately. Easy to read and easy to understand, the book also comes with a free website audit, so every reader can see how well their trade website is currently performing in the search engines.

Featured in Industry Today News, and across a number of trade publications including Professional Heating and Plumbing Magazine, “Trade Up Your Online Marketing”, has already gained some great endorsements from the trade:

“We all know that being top in the search engines is key, especially in the buildings trade and whilst there’s lots of online marketing “advice” out there much of it is out of date, or simply doesn’t work. However, “Trade Up Your Online Marketing” does the job. It is a great beginner’s guide based on years of experience and bang up to date. Highly recommended!”

Michael Birmingham

Redrose Limited

“Trade Up Your Online Marketing” does exactly ‘’what it says on the tin’ and is ideal for business owners who might be new to online marketing or not even sure what search engine optimisation is. Perfect for beginners “Trade Up Your Online Marketing” takes you through SEO in an easy to understand format”

John Doyle

JD Decorators and Plasterers

“Packed with both beginner and advanced techniques, “Trade Up Your Online Marketing” gives you a solid and practical ground plan to follow that will improve your ranking on Google and other search engines”

Justin Jakubait

Absolute Interiors Limited

“Running my own decorating business, I know word of mouth only gets you so far, especially with new websites appearing every day. However, learning about internet marketing can be confusing. “Trade Up Your Online Marketing” is a great guide that explains, in simple terms, the specific SEO tools and strategies you need today to get your website to the top of Google”

Jason Chinsammy

Redecorate London Limited

Trade Up Your Online Marketing” is now available for purchase in the Amazon Kindle Store…


“Before reading “Trade Up Your Online Marketing” I didn’t know much about search engine optimisation or how important it was for ranking your website in Google. I am so glad I read this book! It explained everything very simply, so that even a novice like myself could improve my website rankings in Google. In the competitive buildings trade we can’t always rely on word of mouth, and so improving your online marketing is becoming more and more important. This book is a great place to start!”

Derek McFall

ATS General Builders

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